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Celebrating 25 years of AgDealer.com

Connecting Farmers and Farm Equipment since 1998.

Published: June 23, 2023

For a remarkable quarter of a century, AgDealer.com has been the trusted companion of farmers across Canada, facilitating the vital connection between farmers and farm equipment. From its humble beginnings in 1998, within a small office in Ottawa’s vibrant ByWard market, AgDealer.com has evolved and grown into the largest inventory of used farm equipment in the country. As we celebrate our 25th anniversary, we reflect on our journey, filled with milestones, perseverance, and an unwavering commitment to serving the farming community.

A Journey of Evolution

Founded by Paul Sluyter as a print publication in 1998, AgDealer.com expanded its reach by establishing both print and online editions in Ontario East and West. In the year 2000, recognizing the growing demand, additional print regions were added, spanning Manitoba, Saskatchewan, Quebec, and Alberta. The acquisition of AgDealer.com by the Direct West company of Saskatchewan in 2000 marked the first change in ownership. Ten years later, in 2010, FBC Publishing, now known as Glacier FarmMedia, acquired AgDealer.com, bringing a new era of growth and innovation.

Empowering Farmers, Uniting Canada

AgDealer.com has consistently demonstrated its dedication to farmers, striving to provide the best services and resources. Today, our platform boasts an impressive inventory of over 33,000 farm equipment listings, ensuring that farmers have access to a wide range of trusted sellers and dealers. With a print circulation exceeding 200,000 copies across Canada, AgDealer continues to reach the farthest corners of the country, ensuring that every farmer receives a copy.

Proudly Canadian

As a proudly Canadian publication, AgDealer.com stands apart from the rest, offering the largest online inventory of farm equipment while maintaining an extensive print circulation. This dual presence, both online and in print, distinguishes AgDealer.com as the premier resource for farmers seeking quality equipment and services. Our commitment to serving farmers and dealers alike has solidified lasting partnerships that have endured the test of time.

Gratitude for Farmers and Dealers

As we celebrate 25 years, we extend our deepest appreciation to the farmers and dealers who have placed their trust in AgDealer.com throughout the years. Your unwavering support has fueled our drive to continuously enhance our services, expand our offerings, and cater to your evolving needs. AgDealer.com remains dedicated to its core mission of serving the farming community with integrity, providing a reliable platform that fosters success and growth.

A Walk Down Memory Lane

We dug deep into the archives to find some of our early covers.

“…If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou

AgDealer early covers
Agdealer early covers

AgDealer.com owes its success to our incredible farmers and dealers. You, your families, and your remarkable stories have brought this legacy to life. That’s why we’re excited to invite you to share your inspiring tales and passionate experiences about AgDealer.com. And guess what? You could be one of the lucky winners to receive a $100 gift card!

Over the years, AgDealer.com has become more than just a platform; it has become an integral part of your farming journey. We want to hear how AgDealer.com has helped shape your farm, provided a reliable go-to source for used farm equipment, and contributed to your farming success. Your stories are the beating heart of our community, and we’re eager to celebrate them!

Your story could win you a $100 gift card!

I found it at agDealer

Click now and let your story be heard. Your passion and dedication deserve to be celebrated!

It’s time to turn your story into a winning opportunity! Scan the QR code or click on the link to enter.